Miss Beauty from Korea

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Timeless Beauty, the 18th ShineClassic Collection

Limited-edition ShineClassic premium makeup raises the quality of your skin in a distinctly Korean style

2020 Shineclassic Collection Motif

Sulwhasoo worked with jewelry brand JIYE SHIN to add a more contemporary touch to the splendid and
beautiful traditional Hair Pin (“Ddeoljam”), which Korean women with dark hair used to adorn themselves with.

Premium Limited ‘2020 Shineclassic Powder Compact’

Precious ingredients from natureThe ingredients of Plum Blossom Extract and selected Ginseng Flower Extract, obtained through Sulwhasoo’s patented ginseng research, brighten the skin tone.

Bright and energized skin complexion and textureA subtle glow brightens up the skin tone and adds depth to produce healthy skin.

Created by naturally derived pigmentsThe natural-looking colors and elegant tone, created by naturally derived pigments, add a healthy glow to the skin, and deliver a delicate yet bright skin tone.